Transit media advertising has taken over the market quite quickly. Autos, cars, trains, buses, etc. have been fueling almost every brand, product, service, and even e-commerce business. Auto advertising or auto branding is one of the most used mediums in outdoor advertising. As a means of interstate transportation, it attracts a high level of exposure for the advertised brand and goods.

However, there is no data that quantifies the amount of profit that auto branding generates for businesses. However, the 2021 Business Forecasting Report predicts that the auto or taxi advertising industry will rise by 25% over the next five years in India. This explains both the demand and "unprecedented" profits for the business that it gets.

There are several factors contributing to the growth of auto ads in Indian cities that make it more beneficial than others.